We worked with the esteemed yoga training centre on bringing their brand vision to life. For this we harmoniously merged teal and white, symbolizing balance and purity. Incorporating the ouroboros, an ancient symbol of cyclicality and self-renewal, our design encapsulates the essence of our client’s mission—to guide individuals on their journey toward holistic well-being and self-discovery.
Our Work
Aatman
Aatman - it means soul or spirit
Services
Brand Identity, Logo Design & Stationery Design
The overall visual language balances fluidity and structure, mirroring the harmony sought through yoga’s discipline. Within the star, concentric geometrical flowers evoke inner transformation and spiritual evolution. The text in Sanskrit not only pays homage to yoga’s origins but also infuses the brand with authenticity and reverence for tradition, inviting practitioners to connect with the ancient wisdom embedded within their practice.
Through thoughtful symbolism and aesthetic coherence, our brand identity resonates with the serene yet dynamic nature of yoga practice.