Our Work

In our innovative brand identity project for “It Isn’t,” a plant-based ready-to-eat meat brand specializing in Indian snacks, we’ve cultivated a unique and playful visual identity. At the heart of our logo is the whimsical “leaf clucker,” where the body of the chicken is cleverly formed from a leaf, symbolizing the fusion of nature and flavor.

Unlike other plant-based meat products in the frozen food section, which often blend into the background with subdued colors and generic designs, our vibrant branding for “It Isnt” stands out boldly. The colorful packaging instantly catches the eye, drawing customers’ attention and piquing their interest. Amidst a sea of uninspired designs, our brand’s lively hues and playful imagery create an immediate connection, inviting shoppers to explore the innovative world of plant-based eating with excitement and curiosity. With “It Isn’t,” finding a delicious and visually captivating alternative to traditional meat products becomes an enticing and enjoyable experience at the grocery store.